AI Insights · Timothy · December 2022
Top 5 Consumer Finance Apps in Turkey Q4 2022
In Q4 2022, the top 5 consumer finance apps in Turkey showed varied trends in downloads and active users, with some apps experiencing significant growth.
In the fourth quarter of 2022, Turkey's top 5 consumer finance apps on the unified platform exhibited diverse performance metrics in terms of downloads and active users. Here’s a closer look at their trends based on Sensor Tower data.
Ziraat Mobil saw its weekly downloads fluctuate throughout the quarter, starting at around 213K and peaking at approximately 251K in the final week of December. Active users demonstrated a steady increase from 11.4M to about 12.4M over the same period.
Akbank experienced a varied download trend with numbers beginning at roughly 154K and ending at 201K. Active users rose gradually, starting at 4.2M and reaching 4.4M by the end of December.
Yapı Kredi Mobile - SuperApp had its downloads taper off slightly, beginning at 257K and closing at 126K. Active users remained relatively stable, hovering around 6M throughout the quarter.
İşCep displayed consistent download numbers, starting at 172K and finishing at 125K. The app's active users increased modestly from 5.4M to approximately 5.5M.
Garanti BBVA Mobile showed a varied download trend, beginning at 161K and slightly decreasing to 132K by the end of December. Active users saw an overall increase from 7.9M to 7.9M.
These insights highlight the dynamic nature of app usage and engagement within Turkey's consumer finance sector. For more detailed analytics and insights, visit Sensor Tower.
